The ability to control documents and images with simple intuitive hand gestures is changing the use of computing devices to be more similar to that of actual physical acts of moving papers from place
Over a decade ago Starbuck's went from a niche market in Seattle to become a household name. They did this by selling extraordinarily high quality, $3 cups of coffee in a world where a cup of Folg
I'm not saying that the US car manufacturers are small business. They're not, they're very, very large. However, I think that small companies can learn something from the miscalculations that Ford
In marketing, a "whole product" is a generic product (sometimes called the "core product") augmented by everything that is needed for the customer to have an truly superior expe
In order to advertise your product in a way that communicates with your target customer, you need to understand their problems and make sure that you're delivering a solution. Sma
Beware the market research company that does all types of market research. Most companies don't actually do all types of Market Research at all, least not well. And t
Credibility is an issue for all businesses, but it's especially critical for a small business (or relatively unknown company - especially in what most consumers believe to be a mature product marke
I'd thought that toilets were pretty much a commodity product and that most were purchased primarily on price. But on a recent trip to Tokyo, Japan I experienced something that completely cha
In order to advertise effectively, a company must know how many of their customers, or potential customers fall within a standard population of 1000 people (or some measure of likelihood of bumping
Once a person knows something, it's hard to remember what it was like to not have that knowledge (or know-how). In the book Made to Stick by Chip and Dan Heath, they describe the way that m